The Wellness Rengades Podcast

Episode 13: Dr. Khanita Suvarnasuddhi 300K+ IG, Video, and Being Consistent

In this inspiring episode, we sit down with Dr. Andy Rosenfarb, an acupuncturist who specializes in Ophthalmology. Andy shares with us his journey from humble beginnings into becoming a millionaire acupuncturist.

In this inspiring episode, we sit down with Dr. Khanita Suvarnasuddhi, an acupuncturist, chiropractor, and martial artist. Brace yourself for a wild ride as we unravel the secrets of content creation and perseverance. Driven by her passion for health and wellness, Dr. Khanita spills the beans on how she grew her Instagram following to over 300K and gives us a sneak peak into where she is headed next.

  • How her scarf video and bleeding an acupuncture point where the pivotal point in her going ‘viral’
  • What kept her going on social media when she wanted to quit
  • How instagram and social media followers have attracted more patients
  • Discovering her newfound love for hyperbaric chambers
  • How her own life is creating a clearer vision for her channels and practice

Wellness Renegade Links:

Google Business Profiles:

Instagram: @WellnessRenegades

Link to the Transcript:

In this inspiring episode, we sit down with Dr. Khanita Suvarnasuddhi, an acupuncturist, chiropractor, and martial artist. Brace yourself for a wild ride as we unravel the secrets of content creation and perseverance. Driven by her passion for health and wellness, Dr. Khanita spills the beans on how she grew her Instagram following to over 300K and gives us a sneak peak into where she is headed next.

  • How her scarf video and bleeding an acupuncture point where the pivotal point in her going ‘viral’
  • What kept her going on social media when she wanted to quit
  • How instagram and social media followers have attracted more patients
  • Discovering her newfound love for hyperbaric chambers
  • How her own life is creating a clearer vision for her channels and practice

Wellness Renegade Links:

Google Business Profiles:

Instagram: @WellnessRenegades

Link to the Transcript:



Dr. Khanita’s Bio:

Approaching healing from an integrated perspective, Dr. Khanita blends her background of movement therapy, martial arts, chiropractic and Chinese Medicine to create a supportive environment for holistic transformation to take place.

Social Channels and Website:





Jason Stein  0:00  
All right, well, this is Jason Stein and welcome to another episode of the wellness Renegades podcast. Here we explore the crossroads of the wellness entrepreneurs like you and me, who are committed to making money while helping others live healthier lives, people who are going up against Big Pharma insurance conglomerates and the mainstream medical models. Each episode, we journey into the challenges and the breakthroughs it takes to own your own business, pay the path through conventional medicine, and truly become a wellness Renegade. Now before I began today, we have a new podcast sponsor, and I want to share with you about Jane app. As we get started with this episode, I'd like to take a moment to highlight our sponsor Jane Jane is a complete practice management software that makes it look easy to book chart bill and get paid all online. The team at Jane knows the getting paid is one of if not the most important part of running your practice. With that in mind, they've created a fully integrated PCI compliant payment solution called Jane   payments. That makes the convenience of online payments you experience for you and your patients. With chain payments. You can collect credit card info through your online booking or intake forms. Send one click Payment Request emails or SMS for outstanding balances. And you'll never need to leave Jane to reconcile payments. Curious to lead more curious to learn more, head to Jane dot app slash payments. You can also use the code wellness renegade now that's without an S wellness renegade at the time of sign up for a one month grace period on all your new Jane accounts. A small gift from Jane to you. That's a mouthful. Yeah. We are here with one of my favorite past clients Dr. kunena. Dr. Nina as opposed to reading a script of a bio. Give us some backgrounds because you're a chiropractor. You're a martial artist, you're an acupuncturist, but tell us like how do you explain all the things you do in a couple of sentences?

Speaker 2  2:24  
On a couple of sentences, I'll try my best. So Hi everyone, my name is Dr. Khanita Suvarna CD, I go by Dr. Kay. I am a chiropractor, acupuncturist, Chinese herbal medicine herbalist. And I like to say, martial artists as well. I combine all these aspects of holistic medicine to try to get people to feel good, and live their best life. I've always had a fascination with Chinese medicine when I was younger and just health in general. So I've dedicated my whole life to learn how best to live life to the fullest using holistic methods. I think that's pretty good.

Jason Stein  3:07  
I like it. I like it. Where do you reside? Where's your practice?

Speaker 2  3:12  
My practice is in Clarksburg, Maryland. So that's about 3040 minutes from Washington DC to give people a reference, but I live in Germantown, Maryland.

Jason Stein  3:23  
Yeah, that was weird for me to ask it that way. Because I know where the practice is. But for the listeners, yes. You're on the east

Unknown Speaker  3:30  
east coast. Yes, I'm on the East Coast.

Jason Stein  3:33  
And you're like one of those. I wish we live close together. Now one of those pain specialists that I'm just like, Dr. Kay can figure this out. It's like you have so many tools in your tool bag. And so I'm, I'm really been excited about this podcast, because when you and I were working together, you were really interested in video, and you had just gotten started. And it was probably six months ago. And I was cruising by Instagram. And I was like, Are my eyes working? Right? You have like 300 Yeah, followers. What did you do? Like how what happened?

Speaker 2  4:17  
That was really crazy. Jason because I think it was with, I believe it was in October or something. And I opened it the same thing. I opened my app, and I was like, Whoa, you know, you're all you get all these followers. And I think when we last spoke, it took about, you know, I was posting videos and stuff. But it took almost a year and a half to kind of get to that point of playing around with with putting myself out there trying out new things. And it's really you don't really know which video kind of go viral. But the one that that kind of did it was the scarf one. If you remember that one. So I do remember that one and it was something nuanced that I thought I'll be kind of cool to talk about this the scarf and why it's important to wear one. But it resonated with so many people. And I think because there's a cultural aspect of it as well with the scarf and what it means. And it's something that we don't think about, like, oh, we wear a scarf. So what, when, when I talked about it from a Chinese medicine perspective, people were like, Oh, that makes so much sense. And you know, from there, it just kept people were sharing it. And I forget the stats on it, but it was just insane how fast and right after that, I knew this one would be really interesting. So I did the one where you believe, you know, when you get a sore throat, right, you know, that's because your acupuncturist, but yeah, all of us learned this, like you can bleed lung 11, or Li Li one for a sore throat. I knew I would get you know, controversial things get get viral. So that was another big video that went viral because of like, what what do you mean, this works? You know?

Jason Stein  6:07  
Did you Did you lance at yourself? Or did you I Lance

Speaker 2  6:10  
it in myself, I think that's also part of it. People were like Dana's Doc is hardcore. It's his lanced. Yeah, I liked it. I just did. I was just like, oh, yeah, this is what you do.

Jason Stein  6:21  
I think the message here is like, when in doubt, just show blood on an inch. More, but no, no, I love it. Because what I love most about it Khanita Is I've watched how hard you work. And so what kept you going when you got like, three, like six likes? And you're like, is it worth my time? Well, what kept you going?

Speaker 2  6:47  
That's a good question. I think I, the one quality I do for myself, is that I don't, what I am not afraid to really put myself out there. I think when people make videos, they're afraid of getting judged. And you know, criticize. For me, I don't really care. And, and good skill. Yeah, I mean, I kind of, Oh, of course, I care. I want to see what people like I want to learn. But you know, I'm true to myself, and what I know. And I really like Chinese medicine. And I want to spread that to everyone and show how amazing this medicine can be. So I think that was one aspect that kept me going because I just wanted to reach a wider audience about to teach people more about Chinese medicine and what it means how it can be so beneficial to add to your life. And I was lucky with. I had a friend doing video marketing too. And he was just starting out. So we were both in the same bar. I went to college with him. He's the one that's helping me as well. I have a team because I honestly really couldn't do it by myself. It was very overwhelming. You know, you do it for a little while. So when I got him on board, it helped a lot. And we could brainstorm. And he was with me. He, he we tried different things. And it didn't work, you know, get a couple of likes. And it was like finally after a year and a half. I was like it it skyrocketed.

Jason Stein  8:17  
  How many did you launch? Like was was it one a week, or how many per week

Speaker 2  8:23  
we try to do at least almost every day or five, I would say five videos a week. So what I would do is shoot one, either twice a month, and I shoot long I shoot a lot. Yeah, you can catch them, I batch them. For me, that was the best way to do it. That so that when I batch them so we can just cut. And then I added in I think you probably saw some interviews and you know, interviewing some friends and starting with that, and then you kind of cut those as well. Just interviewing different peoples from health. So part of it was I wanted to keep spreading Chinese medicine and how the holistic side of medicine to a wider audience. And for me, I think I could tap into my creative side, you know, because I'm so in my business, I do all these things. And it's fun, but it's like very routine. So I think another part of it was I got to be creative on how I can make videos and show people about Chinese medicine. So I think you kind of have to love it a little bit. Yeah, I mean, some events I am so tired, but I showed up every time even though I was so tired. Didn't want to shoot a video. Man. This is shouting

Jason Stein  9:37  
listeners. This is for the listeners. I want you guys to just get this that like in either you showed up for a year and a half with like one like three likes on a video a day Monday through Friday or whatever final week, you batch them, which is smart, but that's still a tremendous amount of commitment. You You got to the other side. Now. I'm curious. Are you now monetized as a content creator? Like, does Instagram pay you or YouTube pay you for?

Speaker 2  10:10  
I started to do some YouTube monetization. Yeah, to get to a certain threshold? I think it is 2000 followers. My YouTube has been slowly growing, which I'm sorry, I went up to 5k. This last week. Congratulate it's been so I'm kind of running it now. It's it's slowly shooting up? Yeah. I haven't yet. What's the word kind of, really, I don't want to like sell people but done some things with with my followers yet. Right. And from what I learned, it's a lot about giving value to your followers. I don't want to say always free content, but you, you know, gain that trust with them first. Yeah. And then I'm figuring out what I like what I want to kind of So later that gives them value. Right. And that's something I'm working on now. And then YouTube I'm gonna work on. This is coming up on like, long form. So you know, with Andrew Haberman some of the other he makes long form content. So I'm, I'm kind of creating that right now. Some long form to, to kind of build on top of that, as well.

Jason Stein  11:17  
I like it and don't sell YouTube shorts, because YouTube shorts can be a good moneztization. Yes.

Speaker 2  11:22  
Yeah. Yeah, my sore throat one did really well on that.

Jason Stein  11:28  
I just I'm so impressed. And it's so funny because a lot of people coincidentally get into content creation, they don't realize it can be such a money generator. But the fact that you just have the following now, where are you getting lots of phone calls in your private practice?

Speaker 2  11:49  
I got a lot of people from just the organic content. I mean, yeah, that they they're like, Oh, my God, I saw your stuff. And I didn't realize you were in in Maryland. So I got quite a few people from around the area. Just I saw your Tiktok or saw your Instagram, you know, so like, Oh, it doesn't work.

Jason Stein  12:07  
I love it. I'm shameless. If I had 300,000 Instagram followers, I'd be like calling sponsors like, hey, I really want a cold plunge. And I have 300,000 followers.

Speaker 2  12:18  
Yes, I've done some affiliate. So I'm working on that, too. You know, maybe we'll call on that.

Jason Stein  12:27  
It is interesting, though, that, like, we don't want the best practitioners to leave the field because they become content creators, but I get the lifestyle. Like I really understand how you really have followers from around the world now that aren't going to leave. They know your regular, you're consistent. They're finding you on other channels. And it's only going to grow upwards. So

Speaker 2  12:50  
yeah, I have a quite a few from the Philippines, Indonesia. I was looking at the statistics. Yeah. But obviously mostly in the US in terms of the subscribers, but it's really interesting how much you do reach across the world. And you don't realize

Jason Stein  13:06  
it's amazing. I would imagine you probably have enough subscribers in Indonesia, if you ever wanted to go over there to do a workshop, that you could easily have it pay for itself or Yeah,

Unknown Speaker  13:17  
right. Yeah. That'd be fun. Getting there, get there.

Jason Stein  13:25  
So right now, I know that you also brought a hyperbaric chamber into your practice and can you talk most practitioners aren't doing those like I have an infrared sauna, you have a hyperbaric chamber? What had you do the add on? And what are you finding as far as the benefits for patients?

Speaker 2  13:45  
Yeah, so actually, I was watching a video I think is Dr. Aman. He's, he's a doctor in neurology. I'm probably messing this up. But he talked a lot about how the hyperbaric chamber helped with his nieces, trauma like head trauma, emotional trauma. And you know me I'm always looking for ways to improve my mental cognition if possible. Coincidentally, my husband was diagnosed with an autoimmune condition. Sometime last year, he figured it out. So we cut out dairy we actually reduced sugar and gluten. And I found this to the hyperbaric chamber. So right away, you know, a fellow renegade as well. DESA I knew that she had one. Yeah. So once I found out oh, this chamber can make a big difference in terms of MiG tau cognition helping with that. I contacted DESA about it and she said, Hey, Dr. Saunders, who is the leading physician on hyperbaric is doing a seminar doing a certification course in New Jersey, which is since I'm on the East Coast is easy. For me to get to. So I did that in October of last year. And that really, and I love science, so to learn all about how oxygen how only the hyperbaric chamber is the only way to hyper oxygenate the body because you don't get any other therapies. And a lot of the times the hyperbaric chambers are in hospitals, mostly for wound care, right? Very expensive, very not affordable for regular people to go to unless you have the FDA approved, which is only 14 approved like wound healing, gas, gangrene, kind of serious stuff you wouldn't really see in clinic. So that's to introduce me to the soft chamber, which there has been a lot of research to help with TBI. So, concussions, recovery, also musculoskeletal pain, to improve mental cognition or for wellness. So, after I did the certification, and learn all that, I was like, Alright, it's time to add on a hyperbaric chamber into my clinic, I had another room and I knew I wanted something else in there as just figuring out which room

Jason Stein  16:13  
I like it. What does it cost like for someone to just come in use it?

Speaker 2  16:18  
Right now. So it varies in your area. But mine are about $110 per session for 60 minutes. I do sell packages, because really you won't get the benefit, which is one, right? Similar to acupuncture, the research shows really getting at least 10 or 20. And they have to be in consecutive days. So not doing it once a week, you actually have to do it. Two to three, even four times a week is ideal. Oh, why don't you kind of you you front loaded. So then you really saturate your body with oxygen.

Jason Stein  16:53  
Yeah. And what kind of benefits are you hearing from your patients like what do you hear?

Speaker 2  16:58  
So with some of my one TBI patient I have it really helped with her energy because the brain fog, right, she did 40 sessions though because of how serious her TBI was. So with, with more chronic conditions, feeding more Lyme. A lot of one of my other patients she had a lot of I don't want to say shit like heart, forget was called. But her heart condition improved with the hyperbaric getting enough oxygen. So her heart rate her HRV. Her oxygen levels improved after after about 20 sessions. And she noticed that sleep was better. And another patient who also was born with a congenital heart defect and not getting enough oxygen. She was she has a CPAP machine. She's young, but she's also quite healthy. So I think that helped by remember that she told me like the doctors didn't think she would live up to like 20. And she's like, almost 40 now. And she noticed with the hyperbaric that she felt she has more energy, she sleeps better, because she had a lot of issues sleeping as well.

Jason Stein  18:10  
So just want to go back that you said something that was a little triggering for me, which I had a friend of mine as well telling me that the doctors just told them what their life expectancy was. We know the condition they had. And yeah, this for any listener, if you're out there struggling with a chronic illness, especially one that's been labeled as terminal, don't ever let anyone else tell you what your life expectancy is because no one knows. Yeah.

Speaker 2  18:38  
And now he's going by, you know, whatever. Some of them doctors, too aren't really up to date with some of the things right,

Jason Stein  18:46  
they may be using old stats. Yeah. So, um, each person's an individual, and each person has an individual path and a life. So I just wanted to say that out loud, because it really bothered me that people are saying, well, you have 25% chance to live this year. And so but bringing it full circle, I've watched as you practice because I was with you pretty close to the beginning. And

Speaker 2  19:15  
yes, you've just one year. Yeah, you've just grown.

Jason Stein  19:19  
Like every year, it's like doubled and tripled. And I remember the first conversation of you raising rates, and it was just, I don't I don't want to raise rates and you finally got there. And so in this medicine because it's like we're competing against billion dollar industries. What, like advice or feedback would you have for practitioners that they love what they do, but they're just in a place where it's like, it's a struggle, what would you say?

Speaker 2  19:52  
Oh, that's a good question, Jason. With I feel like especially start your own practices, always. struggle. But, you know, this medicine is really amazing. And I think, for them to really trust themselves that you can help all these people. And I know you're really good with the, I think you helped me a lot to have giving value to that. And knowing to, you know, set your price accordingly and not, you know, not diva, I don't want to say maybe devalue yourself in terms of not raising your rates, or, you know, sometimes giving discounts when you really shouldn't. But for those practitioners struggling, I think trusting yourself and trusting your medicine is really important. Also, having you know, someone, like a support system like you when I when I really needed it, or having enough REO really, it really helped to have some people to talk to, you know, I think for those struggling looking for a group of like minded individuals that understands holistic care, and what you know, what we do is really important, whether it be you know, the Renegades or it can be any classmates, I still keep in contact with some of my classmates. So that's really nice. To have that community. Yeah, I think, yeah,

Jason Stein  21:23  
I'm getting tingles, because I just, you know, my tagline has always been together is better. And yeah, you many providers silo?

Speaker 2  21:30  
Yeah. And I guess the big thing,

Jason Stein  21:33  
try to figure it out on their own, and they talk and, and then they do what they know to do, and it may not be working. So that's awesome. That's awesome. Feedback.

Speaker 2  21:44  
No, yeah. As I'm talking and thinking about it, like that was a huge thing. And also, you know, having someone outside or having someone that least from a business standpoint, give you the hard facts and hard numbers is hard. And I think you really need that in a business to kind of okay, this is not working, or we need to do this. Because once you it's almost like, once you see the fear, then you can then it doesn't have power over you. When you see you're like okay, I can take these next steps now.

Jason Stein  22:15  
Yeah. Yeah, I always cringe a little bit when I get a new client. And I asked them what they're making, and it's not much and I asked them what their lease is. And it's like three grand a month. Yes. That's a hard way to go. I'm not against that three grand a month lease, but you got to have a plan. And you got to be able to scale way beyond that. Otherwise, the beginning of the month, it's always like, new month new check. Yeah, and

Speaker 2  22:43  
I think, you know, we didn't talk about this with last year when I moved into my new space, Brian, so my rent did double. And so I had to, you know, and you helped me with this and my husband as well, because he's very logical. He's like, what do we need to do? So I actually looked at my numbers, I was like, I can cut this. So I like reduce something. Yeah, that I saved almost like 1500. And then now adding hyperbaric, and then having the packages set in place. And that's all cash. You know, that's. So that's pretty easy to do for the with those packages, so I know how much I'm getting from there. And then I have a goal in mind for that, too. So

Jason Stein  23:24  
awesome. Are you doing other standalone services besides the hyperbaric? Um, no, not yet. Ah, coming coming.

Speaker 2  23:33  
Yes. There's always things I think about, but I'm trying to also leverage my social media to.

Jason Stein  23:42  
 Great, and so let's bring it back there first. It'll be in the show notes. But for everyone listening, what's your Instagram account? What is it?

Speaker 2  23:50  
Oh, yes. So my Instagram is Aria. So Araha_hpm, stands for holistic payment, and you can find me there. And I also have a tiktok. Dr. Khanita.  I do fun things on there, too. Is is pretty good. And then my YouTube channel is an aisle is Aria Holistic Health Care's to.

Jason Stein  24:14  
Oh, so they're different chat. Like they're different channels in the sense of names. We'll have them all on the show notes. So if you didn't, yes,

Speaker 2  24:20  
maybe I should coincide, you know, make it cohesive. But yeah,

Jason Stein  24:25  
I would, I would recommend it. Just like oh, yeah, that's Dr. Kay. Yeah. I'm curious about this tick tock thing, because if you're listening, you could go back and listen to the interview with Brienne Crawford who skyrocketed on Tik Tok and I find that the people getting on Tik Tok are getting mass followers very quickly. But that the the revenue if you're doing it for revenue stream, it's it may not be the best. What are you finding

Speaker 2  25:00  
Yes with. So I'm not in the high numbers, but I think in the long run, YouTube is the best in terms of monetization. That's right. And I agree with that. It's a slower growth. But for me, I can see with YouTube getting the 5k My goal is to get to 10k. But TikTok, I'm probably I think, around 23k. So really, my Instagram has been the one that's blown up the most with, I think, 350k followers. Yeah. And the monetization is more about paying affiliates, or, you know, if I wanted to link some things there, but again, I still haven't done so much with my following there, except trying to add the value with the video. So I'm still working on that.

Jason Stein  25:52  
Yeah. And it's okay. Because the following is already, you've established it. So now exactly, building upon the scaffold you've already built. That's Yes. That's awesome. And what are you finding for those that are getting into content creation? Like, do you have any methodology of figuring out what you're going to create or how you're going to create it?

Speaker 2  26:14  
So I started with what I knew, obviously, with pain management, and that's what my practice was known for. So I started with that. I think any kind of some people maybe are really good at recording off the cuff. I'm not some of it. I am. But preparation is always key. So whenever I did videos, or prepping for a video day, I would write out everything Google Doc, what I was gonna say, so I can reference it. And then you kind of build on that if you see, I mean, you start with like, five likes, or like, Oh, that's cool was depending on how many views but you can, you know, what, what you have to think about what will give value to your community? You know, and I think you can create content based off of that. Yeah, so I'm starting to get other than pain management, really getting into women's health, I think probably goes into because I'm going into maybe creating a family next year, right. So I'm learning a lot, Jason, like they was gonna say a lot of things. But they're so bad at helping women in terms of postpartum care, or, you know, once they you have a baby, they're like, you know, I'm just hearing from a lot of women in my clinic. Yeah. So of course, that made me mad. So I went to go learn more things. So there's another lane for me that I'm creating content for, because now very passionate about that, and trying to educate women more on what they can do from a holistic side.

Jason Stein  27:50  
I love it. I love it. Because women's health is a lot about emotional and physical pain. And you've already got such a knowledge base there that you're just adding on to it. And I agree with you like that. The stats and the numbers on women's health, especially postpartum care is really terrible. If you drill it down, like no one wants to talk about it, because you'll get cancelled.

Speaker 2  28:18  
Yeah, that sounds like I might say a lot of things, Jason, because I guess get really mad,

Jason Stein  28:23  
we might bring you back on the podcast and what we'll have a podcast on that. Because this is my own channel. And I like to have honest conversations. I think it's important for people to know, not just what they're reading in the typical journals, yeah, media. But really, what else is really going on? And I have some concerns about the Western medical establishment because premiums have gone up every year. cuticles have gone up every year and so where's it headed? You know, what's gonna happen in the next 510 years but conversation for a different day for now. I first want to thank you for being here. And I just am so celebrating your success. And I again for the listeners, like you have to grow like some some what I describe it just a toughness,

Unknown Speaker  29:24  
some resilience, resilience, perfect

Jason Stein  29:26  
answer, resilience. That if you're going to start being more visible, it will grow your practice I can almost guarantee but the assistant is the key and to hear this a year and a half with like five

Speaker 2  29:40  
you got to show up you just got to show up and be like okay, I love it for an hour.

Jason Stein  29:51  
And before we close out I just I think it's important for people to know you named your clinic Aria and like and why?

Speaker 2  30:02  
So ARIA comes from my mother's maiden name. So her whole maiden name is Aria rely upon. His tie is very long, and actually means so I named after my mother, my mother unfortunately passed away in 2016. Right before I was supposed to graduate. And I wanted to, you know, this is a little homage to her and what she means to me. And aria in Sanskrit actually means the noble truth, which, you know, as I just knew, once I found that I was like, Oh, I have to name this my practice, because I'm always looking for the truth things. So yeah, so it's a homage to my to my mother and hope I can make her proud with done with their practice.

Jason Stein  30:48  
I love it. And I think you are making her proud. I just have watched you show up and you again, I keep saying your knowledge base. But there's very few martial artists that are acupuncturist and chiropractors that have already done hundreds of hours of pain management, and now you're stepping into women's health. So that knowledge base is just a gift to every woman that comes to you for support.

Speaker 2  31:17  
Yeah, thank you, Jason. Appreciate you.

Jason Stein  31:21  
It's a mutual appreciation. And so I want to thank Jane again for sponsoring us today. Again, you can go to Jane app, Jane dot app, or I'll put it in the show notes. Yes.

Unknown Speaker  31:35  
You use Jane. I use Jane. So yeah. All right.

Jason Stein  31:38  
Um, I just appreciate you guys, the listeners. This is the wellness Renegades podcast with Jason Stein. And go ahead, take a moment like, subscribe, comment and share. Peace

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